Game theory is a mathematical model of cooperation and conflict. Basically, it is about starting to maximize your chances of winning in a game by making strategic decision that is based and constructed on how others play. It is a very powerful tool to analyze social interactions (by examining the rules of the game), the … Continue reading Game Theory

Social Marketing Theory is about promoting significant behaviors that will benefit individuals of the society. Such behaviors should be socially accepted and valuable so that the integration of marketing tools and other social concepts would benefit the recipient of the message or the society as a whole by using creativity, rather than depending on public … Continue reading Social Marketing Theory

Spiral of Silence and Knowledge Gap are interconnected theories that are mainly concerned about the unequal distribution of information that leads to the “silencing” of specific audiences. Knowledge gap theory or hypothesis states that the higher levels of education of the population tend to have or acquire faster and more information than the lower portion. … Continue reading Spiral of Silence & Knowledge Gap Theory

According to Edwin Ardener, a British anthropologist, Muted group theory is a critical theory about certain groups of people who are muted or in other words, powerless compared to the others. After his contributions in anthropology that are the studies in gender and the domination of men over women, the muted group of theory brought … Continue reading Muted Group Theory

George Gebner and Gross’ Cultivation Theory states that high frequency viewers of television are more immune or susceptible to media messages making it believable, real and valid. In simpler terms, the more time people spend watching television, the more likely to believe in the social reality portrayed on the T.V. It all explained the cultivation … Continue reading Cultivation Theory

The Agenda-setting theory or also known as The Agenda Setting Function of the Mass Media is a theory that postulates that media sets the public agenda to the extent of dictating you what to think about instead of what you think. In 1972, journalism professors Maxwell McCombs and Donald Shaw pioneered this theory in the … Continue reading Agenda-setting Theory

Semiotics is basically the study of signs. It studies the origins of meaning in the different languages of communication. It so complex that it goes deep into the languages, verbal or non-verbal, to even why think of the image of a car when we see or hear the letters c a r. There are many … Continue reading se·mi·ot·ics

Does technology drive history? According to Marshall McLuhan, a Canadian scholar who envisioned the creation a “global village” -the Internet and the World Wide Web, the new electronic media has the capacity to radically change how the people, think, feel and act which basically is The Theory of Technological Determinism. In simpler terms it is … Continue reading Technological Determinism

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